It’s important for hotels, motels, and inns to publish regular blogs or blog posts. These can range from press releases, service announcements, new promotions, or feature articles covering a wide array of topics that will appeal to your audience.
Here are top 5 reasons why a hotel blog, motel blog, or inn blog
is great for business:
1. Blogs keep your audience entertained.
Blogs are a great way to keep your website’s content fresh and up-to-date. If you want your users to keep coming back to your website, then publishing blogs is the way to do it. Give your website visitors a reason to visit your website regularly with entertaining, relevant, and compelling posts.
2. Blogs are great for search engine rankings.
Fact: Search engines love blogs. Search engines are attracted to hotel websites or motel websites that serve a constant stream of new content through blogs. A 2-year-old “About Us” page is certainly not as attractive to search engines as a day-old blog post discussing, for example, new attractions in the vicinity of your hotel or motel.
Moreover, most blogs, especially those built on the WordPress platform, are already structured and coded to be search engine friendly. Indeed, blogging is a simple and fun way to drive organic search results and ultimately increase traffic to your website.
3. Blogs provide many great syndication opportunities.
Blogs can be delivered to your target audience through feed readers, email notifications, mobile alerts, and a wide range of great syndication options.
4. Blogging is a great way to interact with your customers and potential customers.
Blogs are a great way to engage your hotel or motel customers in a lively discussion. Customers can easily leave comments or rate articles. It’s also an easy way for customers to publish their questions, opinions, or recommendations through the comment form.
5. Blogs encourage social sharing.
In the age of new media, it’s important for your hotel website or morel website to be visible in major social networking websites such as Facebook or Twitter. Interesting blog posts encourage your readers to share content with their social network, and potentially draw a wider demographic to your website.